Alexa, Amazon’s digital voice assistant that responds to your commands on their Echo speaker, has a brand-new feature: instead of having to tap it awake, or call it by its name, you can pull a Scotty from Star Trek IV: The Voyage Home and just say, “Computer.” —TrekMovie

from http://www.startrekbookclub.com/4275/amazon-echo-takes-a-cue-from-star-trek/