Helmet is photoshopped in, somewhere I had a pic of him without it… can’t find it at the moment.

The guy is Eric “Badlands” Booker, a competitive eater. The burger is the Ye Old 96’er from Denny’s Beer Barrel Pub, it’s 6 lbs of meat (and not even their biggest!). He failed to consume it in the 3 hour time limit.

The only person who has ever finished it in time was a 97 lb college girl. For some reason, the website doesn’t have her picture up anymore. I suspect technical difficulties.