An interesting and ultimately tragic story of how the Golden Arches went from a single city to being in nearly every city in the US. Keaton does a great job portraying a B2B salesman in the time before telemarketing and online advertising took off, when you had to move throughout your sales territory and physically put yourself in front of the purchasers. It looks like it’s even less fun than I’m describing it, so it was clear why he decided to take the leap to franchising when he saw the opportunity.
