UPS Trademarks “the color brown”

For my day job, I do a fair amount of shipping through UPS, who just updated their shipping software.  It’s still shitty software and doesn’t do some of the most basic tasked required of shipping (hello separate address books?) but something about the latest loading page caught my eye :


Copyright 1999-2007 United Parcel Service of America, Inc.  UPS, the UPS Brandmark, the color brown, and UPS WorldShip are trademarks of United Parcel Service Of America, Inc.  All right reserved.

Oh yeah, they’ve trademarked the color brown!  Awesome!


  • Leave A Comment

    Notify of
    Inline Feedbacks
    View all comments

    What you see is true, it’s part of the reason Pantone is so successful. A specific color can be trademarked, or so I hear. They give it a Pantone “name” and a formula to produce it, and it becomes Your Color, instead of “brown #38”.


    Plus, the trademark only applies for advertising or packaging related to delivery services. You can’t open “Tiki’s Package Delivery Service” and paint your trucks that particular shade of brown.

    However, you can open “Tiki’s House Painting Company” and specialize in painting houses that shade of brown, because that business wouldn’t confuse customers of UPS. In fact, you could then apply for a trademark on that same shade of brown for house painting and probably get it.

    (Too serious… I prefer photos of topless, lovely, young women of any particular shade you like…)

    This comment was brought to you today by the color brown…


    …and the letters: U, P, and S.


    Yeah, Cadbury also own purple and the Royal Mail own red. I was happy.


    How do you trademark refractive light?!

    Greedy bastards.

    Howie Feltersnatch

    It’s true. Every time you take a crap, you have to pay UPS $0.25 per turd.

    Unless you’ve been eating that green chutney stuff and that turns your shit that gross yellow color. Then you’re fine.


    OMFG We just got the 10.0 update and I just checked the package.

    I’m gonna trademark “Tire Black” and “Beer Piss Yellow”.

    That could get expensive indeed.


    @Smed: TRUE! I think eaton’s or something in canada trademarked a purplish color for their grand reopening or somesuch event.

    : Depends, how can YOU trademark a random collection of 9 letters from out of a possible however-many-big set? You’re doing the same thing with even your name. It all depends on how specific you wanna be. Microsoft, for example, couldn’t use “Windows” as a trademark, it was too generic, yet I believe that “Gunface01” would probably stand fast as a trademark. If I specify, down to the highest precision that I can possibly achieve, and its creation is repeatable by mixing, wouldn’t that count too? It doesn’t matter what you mix, does the end result “already exist” or does it “not”?


    Well I guess I can’t talk to any of my African-American without paying a fee lol


    Whoops! African American FRIENDS


    of which i have LOTS!


    Cadbury had a trademark on purple in Australia and sued Darrel Lea, an Australian chocolate company that also uses a very similar shade of purple for an infringement of trademark. Cadbury lost.


    Coca-Cola has their RED trademarked as well.

    Advertisements Alcohol Animated Images Architecture Art Awesome Things Batman Bikinis Cars Comic Books Computers Corona Virus Outbreak of 2020 Cosplay Cute As Hell Animals Donald Trump Drugs Fantasy - Science Fiction Fashion Food Forum Fodder Gaming Humor Military Motorcycles Movie Posters Movie Reviews Movies Music Music Videos Nature NeSFW Politics Religion Science! Sexy Sports Star Trek Star Wars Technology Television Vertical Wallpaper Wallpaper Weapons Women WTF

    480 x 360 500 x 281 500 x 375 500 x 500 500 x 750 600 x 450 600 x 600 600 x 750 600 x 800 600 x 900 640 x 480 640 x 640 640 x 800 640 x 853 640 x 960 720 x 720 720 x 960 750 x 600 800 x 600 800 x 800 960 x 720 960 x 960 1024 x 683 1024 x 768 1080 x 1080 1080 x 1350 1200 x 630 1200 x 800 1200 x 900 1280 x 720 1280 x 800 1280 x 960 1280 x 1024 1440 x 900 1600 x 900 1600 x 1200 1680 x 1050 1920 x 1080 1920 x 1200 2048 x 1536 2560 x 1440 2560 x 1600 3024 x 4032 3840 x 2160 x

    ABoringDystopia Amoledbackgrounds AnimalsBeingDerps ATBGE awfuleverything Celebhub Celebs CityPorn comicbookart conceptart cosplaygirls Cyberpunk EarthPorn evilbuildings Eyebleach Faces FreckledGirls funny gentlemanboners hmmmm Images Sub Space ImaginaryStarships ImaginaryTechnology InfowarriorRides interestingasfuck MarchAgainstNazis marvelmemes marvelstudios memes MilitaryPorn nocontextpics OldSchoolCool pictures PoliticalHumor PrequelMemes PropagandaPosters RetroFuturism sbubby StarshipPorn startrekmemes StarWars Storminator Thanks I Hate It UrbanHell wallpaper

  • here's some related content from the store: